LILIAN THAI
Baton Rouge, LA | (225) 614-3093 | Lthai8791@gmail.com
Marketing Coordinator
November 2024 – Present
Pearl Dental Group
Baton Rouge, LA
● Managed and optimized digital ad campaigns across multiple platforms to
drive patient acquisition and brand awareness.
● Created engaging content, including video reels and graphics, to elevate the
social media presence and connect with the community.
● Analyzed campaign performance metrics to identify trends and implement
data-driven marketing strategies.
● Collaborated with the team to plan and execute promotional campaigns,
events, and community outreach initiatives.
● Increased patient engagement by leveraging creative storytelling and tailored
marketing approaches that resonate with the target audience.
● Designed and developed WordPress websites for clients, customizing themes, optimizing user experience, and ensuring responsiveness across all devices.
Social Media Coordinator
May 2024 – November 2024
REGYMEN Fitness Ascension/ Xtreme Performance Nutrition
Gonzales, LA
● Developed and executed social media strategies to boost brand visibility and
engagement.
● Created and scheduled content, including posts, images, videos, and reels.
● Produced and edited videos to effectively convey brand messages.
● Monitored social media metrics, analyzed performance, and adjusted
strategies accordingly.
● Created ads and utilize Facebook Ads Manager to drive new users.
● Maintained a client-facing monthly newsletter to build a stronger community within the brand.
Operations Associate
October 2023 – May 2024
Sephora
Baton Rouge, LA
● Assist in periodic inventory audits, identifying and resolving discrepancies.
● Execute operational tasks such as updating brands, processing shipments, organizing storage areas, and managing product returns.
● Accurately manage inventory operations, ensuring accurate stock replenishment and timely restocking of shelves.
● Review all visual elements in the store and communicate missing or damaged pieces to store leadership.
Beauty Advisor
April 2023 – October 2023
Sephora
Baton Rouge, LA
● Engaged with clients to understand their beauty needs, concerns, and preferences, and offered personalized product recommendations accordingly.
● Demonstrated expert knowledge of various beauty products by staying up to date on the latest trends and innovations, not limited to makeup, skincare, fragrance, and hair care.
● Consistently met and exceeded sales targets and goals set by management.
● Presented product demonstrations and application tips to customers, ensuring they had a comprehensive understanding of product features and benefits.
● Collaborated with team members and actively contributed to a positive and inclusive work environment.
Marketing Specialist
May 2021 – June 2023
Vinh Phat Market
Baton Rouge, LA
● Managed operations of fresh groceries by utilizing Salesforce to individually cater to over 75 wholesale clients.
● Conducted an in-depth analysis of sales, customer behavior, inventory, and marketing campaigns to identify various opportunities for improvement.
● Created engaging content for multiple marketing channels, including social media, website, email newsletters, and print materials.