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LILIAN THAI

Baton Rouge, LA | (225) 614-3093 | Lthai8791@gmail.com

Marketing Coordinator
 November 2024 – Present

Pearl Dental Group 

Baton Rouge, LA

● Managed and optimized digital ad campaigns across multiple platforms to

drive patient acquisition and brand awareness.

● Created engaging content, including video reels and graphics, to elevate the

social media presence and connect with the community.

● Analyzed campaign performance metrics to identify trends and implement

data-driven marketing strategies.

● Collaborated with the team to plan and execute promotional campaigns,

events, and community outreach initiatives.

● Increased patient engagement by leveraging creative storytelling and tailored

marketing approaches that resonate with the target audience.

● Designed and developed WordPress websites for clients, customizing themes, optimizing user experience, and ensuring responsiveness across all devices.

Social Media Coordinator
 May 2024 – November 2024

REGYMEN Fitness Ascension/ Xtreme Performance Nutrition

Gonzales, LA

● Developed and executed social media strategies to boost brand visibility and

engagement.

● Created and scheduled content, including posts, images, videos, and reels.

● Produced and edited videos to effectively convey brand messages.

● Monitored social media metrics, analyzed performance, and adjusted

strategies accordingly.

● Created ads and utilize Facebook Ads Manager to drive new users.

● Maintained a client-facing monthly newsletter to build a stronger community within the brand.​​​

Operations Associate 
October 2023 – May 2024

Sephora

Baton Rouge, LA

● Assist in periodic inventory audits, identifying and resolving discrepancies.

● Execute operational tasks such as updating brands, processing shipments, organizing storage areas, and managing product returns.

● Accurately manage inventory operations, ensuring accurate stock replenishment and timely restocking of shelves.

● Review all visual elements in the store and communicate missing or damaged pieces to store leadership.

Beauty Advisor 
April 2023 – October 2023

Sephora

Baton Rouge, LA

● Engaged with clients to understand their beauty needs, concerns, and preferences, and offered personalized product recommendations accordingly.

● Demonstrated expert knowledge of various beauty products by staying up to date on the latest trends and innovations, not limited to makeup, skincare, fragrance, and hair care.

● Consistently met and exceeded sales targets and goals set by management.

● Presented product demonstrations and application tips to customers, ensuring they had a comprehensive understanding of product features and benefits.

● Collaborated with team members and actively contributed to a positive and inclusive work environment.

Marketing Specialist 
May 2021 – June 2023

Vinh Phat Market

Baton Rouge, LA

● Managed operations of fresh groceries by utilizing Salesforce to individually cater to over 75 wholesale clients.

● Conducted an in-depth analysis of sales, customer behavior, inventory, and marketing campaigns to identify various opportunities for improvement.

● Created engaging content for multiple marketing channels, including social media, website, email newsletters, and print materials.

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